Sporty TV Launches Groundbreaking Free Sports Packages for Nigerian Viewers
Sporty TV, Africa’s fastest-growing free-to-air sports network, has unveiled a dynamic lineup of sports programming tailored for Nigerian audiences, promising to revolutionize sports broadcasting across the continent.
At a press conference held in Lagos on Friday, Oluchi Enuha, Sporty TV’s Executive Representative in Nigeria, announced the launch of new sports packages alongside a strategic partnership with the Nigerian Television Authority (NTA) and other global media leaders.
The collaboration aims to redefine free television by delivering premium content at no cost to viewers while offering high-value opportunities for advertisers.
‘This is an unprecedented delivery of value and top-tier content for Nigerian viewers,’ Enuha stated. ‘We’re transforming the broadcasting landscape across Africa by making world-class sports accessible to everyone.’
Sporty TV’s new offering includes over 600 live events, featuring marquee competitions such as the English Premier League, Spanish La Liga, German Bundesliga, South American football, select Super Eagles 2026 World Cup qualifiers, the FIFA Club World Cup, the 2026 FIFA World Cup finals, and highlights from the recently concluded 2025 World Athletics Championships in Japan.
With a blend of cutting-edge technology, global partnerships, and high-quality production, Sporty TV ensures that every Nigerian household can enjoy premium sports content through its YouTube channel and mobile apps, maximizing reach, convenience, and viewer satisfaction.
