Glovo Dominates AFCON 2024: 76% Surge in Local Cuisine Orders on Game Days in Nigeria
As the football frenzy sweeps across Africa during the AFCON 2024 championship, Glovo, the leading multi-category app, stands out as the go-to companion for fans.
With the ongoing tournament witnessing a surge in user activity, especially on match days featuring the Nigerian national team, Glovo is making the football-watching experience a winning combination of excitement, passion, and delicious food.
Chicken, jollof rice, and pie are topping our chats as the top orders. Notably, alcohol consumption, with beer being the most consumed product, is on the rise (42% growth on 18th January), reflecting the festive spirit of football celebrations.
Local dishes, in particular, have seen a remarkable 76% increase in orders compared to the daily average of the last 6 months.
On average during the four matches Nigeria has played so far, at the kick-off time of the matches, orders shot up by 46% compared to the average of the previous six months at those times.
Moreover, when analysing consumption one hour before these four matches, orders have increased on average by 39% compared to the average of the previous six months at those times.
In both cases, the day where the biggest impact is seen is on 27th January (Nigeria vs Cameroon at 9 pm), where one hour before the match orders jump by 78% and at kick-off time by 86% (in both cases vs. the same times over the last 6 months).
Interestingly, Lagos and Abuja continue to lead the list of cities with the highest number of orders.
Understanding the unique needs of football enthusiasts, Glovo has introduced a special shortcut within the app.
During the football competition, users can click directly on the “Africa in Football” bubble to find everything they crave, ready for delivery during the matches!
