‘I want to inspire young people to believe in themselves, dream big and enjoy the sport,’ says Tebogo after appointment as a World Athletics Ambassador

Botswana’s Olympic gold medallist and World Athlete of the Year 2024 Letsile Tebogo is thrilled to be named as an ambassador for World Athletics’ Kids’ Athletics programme, a global initiative that uses the power of athletics to inspire children across the world to be more active.
Tebogo who made history as the first African man to win an Olympic sprint title says he is committed to using his platform to encourage the next generation to embrace athletics for fun, fitness and personal growth.
‘Athletics has given me so many opportunities, and I want to inspire young people to believe in themselves, dream big and enjoy the sport. The Kids’ Athletics programme is about making athletics accessible and fun, and I am honoured to be part of this initiative to help develop future champions – on and off the track,’ said Tebogo.
World Athletics President Sebastian Coe also expressed his delight with the choice of Tebogo.
‘I am always delighted when a talent like Letsile Tebogo emerges through our competition structures. It shows other young talented athletes the pathway.
‘Letsile is confident, determined and humble and is already inspiring a whole generation of young potential athletes and children as they learn to make sport part of every day. This is why I am so pleased Letsile has agreed to be an ambassador for Kids’ Athletics,’ Coe was quoted as saying on World Athletics website.
According to World Athletics, ‘the collaboration will involve Tebogo taking part in the Relay Around the World Challenge ahead of this year’s Kids’ Athletics Day – an annual celebration of children being active and participating in athletics – which will take place on 7 May 2025.
‘This year’s theme, Relay Around the World, is inspired by the upcoming World Athletics Relays in Guangzhou, China. The challenge is the biggest, most inclusive Kids’ Athletics participation activity yet, designed to inspire the athletes of tomorrow and get kids moving everywhere.’