NSC Unveils Renewed Hope Initiative for Nigeria’s Sports Economy to transform the sports industry
The National Sports Commission (NSC) has unveiled the Renewed Hope Initiative for Nigeria’s Sports Economy (RHINSE), a bold plan to transform the nation’s sports industry through the Reset, Refocus, and Relaunch (RRR) initiative which seeks to reset Nigerian’s Sports echo-system from Competition-driven to a Developmental-driven and value addition Industry.
The strategy brief signed by the NSC Chairman, Mallam Shehu Dikko, was designed as a framework to establish sports as a vital driver of Nigeria’s socio-economic growth and development.
Led by Mallam Shehu Dikko, the NSC has set an ambitious objective and roadmap to unlock the potential of the sports economy by revitalizing infrastructure, fostering grassroots development hinged on school sports and professional academy programs, and promoting private sector engagement/investment in sports and indeed sustainable credible participation across all competition.
Mallam Shehu Dikko expressed the Federal Government’s dedication to elevating sports, stating, ‘this is a defining moment for the sports industry in Nigeria.
‘The RHINSE initiative is not just about investing in infrastructure but about redefining sports as a national asset thus entitled to all the requisite special support, concessions and legal frameworks to drive growth.
‘It is a tool for unity, cultural promotion, and economic growth, with the potential to uplift millions of our youth and communities across the country.’
In the Federal Government of Nigeria’s 2025 budget, presented by His Excellency, President Bola Ahmed Tinubu to the National Assembly on December 18, 2024, an unprecedented and deliberate capital proposal of over ₦78 billion has been made for sports with the sole objective to advance and jumpstart sports economy.
This specific capital budget will fund critical infrastructure and programs, including sports infrastructure development, establishment of an Anti-Doping Laboratory, which is expected to generate substantial revenue in foreign exchange. Other provisions have been included to accelerate the advancement of sports in alignment with the RHINSE objectives.
Mallam Shehu Dikko added that the RHINSE initiative is anchored on institutional repositioning, restructuring of sports federations, grassroots development, and private sector collaboration to foster growth. As part of its efforts, the NSC is focusing on developing and or upgrading key sporting facilities across the country to meet global standards.
Dikko explained that the ‘Projected outcome from the implementation of the RHINSE program is to situate sports as key component of Nigeria Economy and social fabric, contributing atleast 3% of GDP, creating and sustaining at least three million jobs across the sports value chain (direct, indirect and induced sports jobs), dominating global sports talent export market, earning foreign exchange into the county and reinvest in developing the system, enable private sector participation and investment to compliment Govt efforts, ensuring credible participation across all international competitions, infrastructure provision and development to advance professional sustainable development and hosting of international tournaments and competitions and indeed social impact.’
